Leading companies have long recognized that a strong sales
program alone cannot sustain their sales objectives – they need
to leave lasting impressions with potential clients. Successful companies
have discovered sponsorships give them the opportunity to create these
impressions. In 2007, 52% of sponsors nationwide reported that the
return on their sponsorship investment increased. In the biotechnology
industry, companies invest in sponsorship programs because they understand
that sponsorship:
• Increases their visibility with top researchers & scientists
at top universities
• Establishes brand-awareness early in a researcher’s
career
• Increases brand loyalty and ties with existing
clients
• Drives traffic to their booth
• Differentiates their company from the competition
and establishes
their organization as a supporter of local scientific research communities