Biotechnology
  Calendar, Inc.

Leading companies have long recognized that a strong sales program alone cannot sustain their sales objectives – they need to leave lasting impressions with potential clients. Successful companies have discovered sponsorships give them the opportunity to create these impressions. In 2007, 52% of sponsors nationwide reported that the return on their sponsorship investment increased. In the biotechnology industry, companies invest in sponsorship programs because they understand that sponsorship:

• Increases their visibility with top researchers & scientists at top universities

• Establishes brand-awareness early in a researcher’s career

• Increases brand loyalty and ties with existing clients

• Drives traffic to their booth

• Differentiates their company from the competition and establishes
their organization as a supporter of local scientific research communities